Generative Engine Optimisation (GEO) Services
Get Found in the Age of AI Search
Stay ahead of the curve with Generative Engine Optimisation from Epic New Media—future-focused SEO designed to help your brand appear in AI-generated search results and conversational interfaces like Google SGE, Bing Copilot, and ChatGPT.
What is Generative Engine Optimisation?
Search is changing. Traditional keyword rankings are no longer enough. With the rise of AI-powered search engines and answer engines, your brand needs to be visible not just in links—but in conversational responses, featured snapshots, and summarised overviews.
Generative Engine Optimisation (GEO) is the evolution of SEO. It’s how we help you:
- Appear in AI-generated summaries and answers
- Optimise for Google’s Search Generative Experience (SGE)
- Get mentioned in ChatGPT, Bing Copilot, and other LLM-powered interfaces
- Create content that feeds LLMs with trusted, authoritative data
- Future-proof your organic strategy for an AI-first search world
Why GEO Matters for Your Business
In an AI-driven search environment, visibility isn’t guaranteed—you must earn it. GEO ensures your brand:
Is positioned as a trusted source in generative search
Ranks for real user questions, not just keywords
Appears in zero-click search experiences, AI chat summaries, and smart snippets
Drives organic traffic and brand authority, even when search journeys don’t end with a click
Your competitors are already adapting. Are you?
Our GEO Service Includes
At Epic New Media, we combine SEO expertise with an understanding of how large language models (LLMs) and AI-driven engines source and serve content.
Content & Entity Optimisation
We optimise your content to speak the language of LLMs—structured, factual, clear, and aligned with the topics AI systems trust. This includes entity optimisation, schema markup, and semantic SEO.
AI-Ready Content Creation
We create and optimise helpful, human-first content that can be cited or surfaced by AI engines. Our approach balances clarity, credibility, and topical authority—designed to be picked up by both humans and machines.
SERP & SGE Visibility Mapping
We identify where and how your brand appears in emerging search formats, including Google’s SGE and AI-powered answer boxes—then develop strategies to increase your visibility.
E-E-A-T & Brand Authority Building
We strengthen your site’s signals of Experience, Expertise, Authoritativeness, and Trustworthiness—critical factors in being surfaced by AI search systems.
Integration with Full-Funnel Strategy
GEO is not a silo. We integrate it with your wider SEO, content, and paid strategy to maximise visibility and performance across the full customer journey.
“Epic’s SEO expertise is evident having witnessed a remarkable improvement in our search engine rankings and an increase in our organic traffic, their adaptability and proactive approach to staying current with changes in our profession and search engine algorithms are truly impressive.”
“Since we’ve started working with Epic New Media, we have seen our organic search rankings and traffic increase for our key business areas. Epic has effectively communicated and implemented their strategy and have felt like our extended digital marketing department.”
“We’re incredibly happy with the cooperation we have with Epic New Media. They’ve helped us get our SEO game up and running and really gave our website a huge boost in visibility. They’re a super friendly team, happy to answer any questions we have. We’d recommend Craig and the team to anyone and look forward to continuing our collaboration with them!”
Why Choose Epic New Media?
We’ve been at the forefront of search evolution for over 15 years. As a full-funnel performance agency, we don’t just chase traffic—we focus on measurable outcomes.
When you partner with Epic, you get:
- A team fluent in SEO, content, and AI search trends
- Bespoke strategies tailored to your industry and business goals
- Future-proof search strategies that keep you ahead of the curve
Ready to Be Found by AI?
Generative engines are rewriting the rules of search. Epic New Media can help you write your brand into the answers.
Book a free consultation today and find out how Generative Engine Optimisation can drive future-facing growth for your business.