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Being able to measure your marketing is essential to success online. At Epic New Media, we have developed our own powerful web analytics software which we use along with Google Analytics to deliver completely transparent and evidence-led marketing campaigns for clients.

Ruler Analytics

Ruler Analytics is unique to Epic New Media and we use it to monitor the sales and leads generated from your website. We designed Ruler Analytics to deliver data and insight into metrics that other web analytics tools do not, such as how and why every lead or sale is generated, how and why every phone call is generated, and what companies are looking at your website in real-time. With this unique insight, Epic New Media can adapt your strategy to trends and make an informed decision about how to move forward - all in real-time.

Google Analytics

Google Analytics is a web analytics software that’s used by millions of websites all over the world. It is a useful tool for measuring metrics including unique visitors, page views, bounce rates, time on site, and for monitoring demographics, and it is also an invaluable tool for monitoring geography, behaviours, and the devices that are used to access your website.

What Google Analytics lacks in advanced metrics it more than makes up for in interesting data. And, with mobile apps available on the vast majority of smartphone and tablet operating systems, you can keep track of your basic website metrics on the move or from anywhere in the world.

Combining the Two

Epic New Media is a Google Analytics professional with the hands-on experience and qualifications required to interpret all data generated by this software and turn it into action. By combining Ruler Analytics and Google Analytics together, we can proactively monitor your online strategy with a level of insight that no other online agency has, which means you will be one step ahead of your competitors.

Perhaps most importantly, there’s no excuses for poor strategy execution. Ruler Analytics combined with Google Analytics gives us everything we need to understand your customers, how they behave on your website, and the data needed to deliver exceptional content that’s distributed it in the right places.

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