Articles by Craig Tennant
How to Choose a Domain Name: What You Need to Know
Your domain name is more than just a web address. Whatever the nature of the domain, the name will be the first impression visitors get of your website. Having a…
Read MoreWhat are the principles of good SEO?
Search Engine Optimisation (SEO) is important in managing and promoting a website. For beginners, understanding the principles of good SEO can seem daunting—but it doesn’t have to be. Here’s our…
Read MoreWhat is Parasite SEO and Should You be Doing it?
Like many aspects of digital marketing, businesses constantly need to change things to boost their online presence. Google (and other search engine) algorithms change frequently, so your approach also needs…
Read MoreWhat is the Best Way to Report and Monitor SEO Results?
Digital marketing is, by its very nature, competitive. Anyone looking into SEO knows you’re competing against others who are all vying for the same thing. Tracking and reporting SEO results…
Read MoreWhat is a lead generation funnel and how can it benefit your business?
In business, particularly online business efforts, one term seems to echo louder than most: lead generation funnel. You’ve probably stumbled upon it in marketing discussions or seen it listed as…
Read More5 Ways to Generate More Leads for Solicitors
Legal services have lots of competitors and so it’s important to ensure lead generation remains consistent. With digital channels dominating, the traditional methods of lead generation simply aren’t enough. This…
Read MoreHow to Track and Report PPC Results Effectively
In the fast-paced world of digital advertising, tracking the results of your PPC campaigns isn't just important – it's essential. Understanding which strategies are delivering results and which ones need adjustment can mean the difference between success and wasted resources. In this blog, we will show you the best practices for monitoring PPC results, from setting up conversion tracking to analyzing key performance metrics. Whether you're a seasoned marketer or just starting out, our insights will empower you to optimize your PPC efforts and achieve your business goals effectively.
Read MoreWhat are the most important Google ranking factors in 2024?
You see it all over X (formerly Twitter), the panic arising from a new Google algorithm update. The dip in traffic—sometimes off the scale—brings about panic to lots of website…
Read MoreHow to improve your e-commerce conversion rate?
There is a lot of revenue to gain from e-commerce. This year, retail e-commerce sales are expected to exceed 6.3 trillion USD globally. If your conversion rate is strong, you…
Read MoreWhy is SEO so confusing?
When Search Engine Optimisation (SEO) first became a thing, it was much simpler than it is today. The first recorded use of the term dates back to 1997. By the…
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