Why You Need a Full Funnel Digital Marketing Strategy (and How It Can Transform Your Business)
Ever feel like your marketing is busy but not really working? Most businesses are busy with digital marketing. They’re running ads. They post on socials. They send emails and invest in SEO. On the surface, it looks like a lot is happening. But there’s one big problem. Despite all that effort, results often fall flat. […]
Read MoreWhat is E-E-A-T: what you need to know
When it comes to ranking well on Google, there’s more to it than keywords and backlinks. Google wants to serve its uses the best and most reliable content. Welcome E-E-A-T. Otherwise described as Experience, Expertise, Authoritativeness and Trustworthiness. This is a part of Google’s Search Quality Evaluator Guidelines. They help determine the value and credibility […]
Read MoreHow to Choose a Domain Name: What You Need to Know
Your domain name is more than just a web address. Whatever the nature of the domain, the name will be the first impression visitors get of your website. Having a well-chosen domain name brings several benefits; it can enhance your credibility and brand identity, and improve your search engine rankings. In the UK, we have […]
Read MoreHow to Track and Report PPC Results Effectively
In the fast-paced world of digital advertising, tracking the results of your PPC campaigns isn't just important – it's essential. Understanding which strategies are delivering results and which ones need adjustment can mean the difference between success and wasted resources. In this blog, we will show you the best practices for monitoring PPC results, from setting up conversion tracking to analyzing key performance metrics. Whether you're a seasoned marketer or just starting out, our insights will empower you to optimize your PPC efforts and achieve your business goals effectively.
Read More5 reasons why your PPC account isn’t generating leads
Pay-per-click (PPC) is an effective channel for businesses wanting to generate leads and revenue. However, PPC isn’t as straightforward as one might expect. It’s easy for business owners to presume that it’s the answer to all of their marketing problems but many advertisers are left scratching their heads when leads aren’t generated as they expect. […]
Read MoreHow to Generate More Leads Via Your Website
Most business owners realise that having an online presence and a website is crucial these days. However, simply having a website isn’t enough to generate leads and increase revenue. Successful business owners and marketers understand the important role their websites play in generating leads. This article will outline some key ways to generate leads from […]
Read MoreWhat are the best digital channels for B2B lead generation?
The marketing investment of a company is usually determined by its goals for financial growth. B2B marketing channels and strategies often differ in effectiveness according to individual industries. With the number of marketing options continually expanding, it’s easy to understand why B2B marketers can find themselves overwhelmed. In this article, we’ll unpack the best digital […]
Read MoreHow Coronavirus is Affecting Search Engine Marketing?
The Coronavirus pandemic has changed everyone’s day-to-day lives and it has put a squeeze on businesses. The outbreak has shifted consumer behaviour and greatly impacted operations of businesses across the world. We take a look at how the pandemic is affecting Search Engine Marketing. Drop in PPC Activity Businesses are understandably looking to reduce advertising […]
Read More5 Ways To Improve Your Conversion Rate
For marketers, conversions can be seen as a Holy Grail. In a sphere where return on investment is sometimes hard to track, conversions are the proof in the pudding that a campaign has hit its target audience. But how best to direct visitors on the path to becoming customers? In this blog, we take a […]
Read More5 Ways Live Chat Boosts On-site Conversion
It’s not uncommon now to visit a website and be greeted by a live chat window. There’s good reason – nearly 50% of online consumers have claimed that having their queries addressed whilst browsing and purchasing is one of the most important features a website can offer. A whopping 91% of those who tried live […]
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