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3 SEO trends expected to dominate in 2018

With 2017 coming to a close, this is the perfect chance for you to take a step back from your site and assess how successful your SEO campaign has been this year. You can see what’s gone well and maybe not so well, and start to look at ways to revamp your efforts for the new year.

To give you a head start and help bump your site up through the rankings, here are three SEO trends that are expected to dominate 2018.

1. Speed is everything

The first SEO trend you should look to implement now is making sure your site loads quickly across all devices. This means having every page load in less than three seconds. Achieving this is by no means an easy feat, but you can use a free website speed test to help get an idea of what needs changing.

2. Keep it relevant

Nowadays, the Google ranking algorithm is extremely sophisticated and can pick up on the relevance of the content you are publishing. This means no keyword stuffing or trying to rank for queries when you aren’t genuinely answering those questions. Google wants to see comprehensive and useful answers from respected domains.

3. Mobile-first strategy

Nowadays, more Google searches are performed on a mobile device than on desktop, meaning that Google is placing greater weight on the quality of the mobile version of the site. They will soon start mobile-first indexing and will be punishing sites that aren’t fully responsive. Make sure your site is sleek across all possible devices and loads seamlessly. If your site isn’t up to standard, it may be time hire a developer to help you out.

If you’re feeling a bit daunted by the task ahead and the prospect of getting your site to compete, it may be time to bring in help. Here at Epic New Media, we offer a tailored SEO service to help our clients optimise their sites and keep up with all evolving trends. If you’d like to find out more about how we can help grow your company in 2018, contact us today.

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