Articles by Ian Leadbetter
4 tips to take your website global
For prospering and ambitious businesses that are looking to engage in international business, a key factor in their overseas expansion plans will be to have a website that has a…
Read MoreHow to improve your e-commerce PPC campaign
Being an e-commerce website can be difficult with the likes of Amazon and eBay potentially competing with you. PPC (Pay-Per-Click) is an effective and efficient way of generating sales and…
Read MoreHow to get more conversions on mobile
How often have you gone to your phone instead of your laptop to purchase something online? Or to even just look something up? Our smart phones are our pocket laptops…
Read More5 plugins that will make your website more secure
With the prevalence of hackers and spammers, as well as the possibility of losing data from your site in a manner of different ways, it is more important than ever to…
Read MoreWhat is an SSL Certificate and Why Do You Need it?
An SSL certificate is essential for both your website and its security, and if you’re unsure what one is or how it could affect you – read on. SSL stands…
Read MoreA 5-step guide to creating the perfect meta description
Some people don’t think meta descriptions are very important, while others will simply use the first paragraph of a page’s copy, but you’d be surprise at how much difference they…
Read MoreWhat do Wilko and Quora share in common?
Budget hardware and homeware store Wilko and questions and answers platform Quora may at first glance be lightyears apart, but they do have one thing in common – their websites…
Read MoreWhat is evergreen content? Plus, how to create the most lucrative content of all!
Evergreen content is something business owners are told they need; but something most business owners don’t understand. “What is evergreen content?” is a question we’re asked quite often, so we…
Read MoreA list of the Search Engine ranking factors for local search 2015
These are the top ranking factors in local search in 2015 (STUDY) A 2015 study into local search ranking factors by Moz has unearthed some fascinating data into how and…
Read MoreThe Top 10 website analytics tools for digital marketers!
This post will give a top ten rundown of some highly influential web analytics tools that all digital marketers should know about and be using. Google Analytics http://www.google.com/analytics/ Considered by most…
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