Articles by Ian Leadbetter
Essential Tips for Live-Tweeting your Event
Live-tweeting seems like a simple enough thing to do, but doing it well requires a considerable amount of preparation. There are all sorts of things you must consider when tweeting…
Read MoreHow to Bounce Back from your Negative Online Reputation
The internet is our most open and accessible media which is fantastic for allowing people to speak their minds and comment on the things that matter to them, but for…
Read MoreThe Best Animated GIFs on Twitter so far from Brands
Now that it is happened it seems incredible that it didn’t happen sooner, but Twitter has finally made animated GIFs uploadable and shareable direct through its iOS and Android apps. Previously,…
Read MoreUsing Animated GIFs in your Marketing
From captivating blog posts and informative case studies to enlightening inforgraphics and entertaining videos, the range of content possibilities is vast. But if you’ve previously dismissed the idea of animated GIFs…
Read MoreHow to Integrate Authorship on your Website
As we have previously looked at, authorship has several potential benefits that any brand or business can capitalise on. Even though it has little impact on SEO, having an author’s name and picture…
Read More5 World Cup Ads that Nailed It
The 2014Â FIFAÂ World Cup is a perfect opportunity for marketers to piggy-back on the football hysteria and pick up extra sales. As with all massive sporting events these days only the…
Read MoreWhat is IFTTT, anyway?
Are you using IFTTT? No? You’re behind the curve and we all know you need to stay ahead of it. IFTTTonly arrived at the end of 2010, so it is still a…
Read MoreTips to Create a more Usable E-Commerce Website
When you consider that your rivals are no more than a click away, e-commerce is one of the most competitive online fields. Because your competition is no more than a…
Read MoreIs Pinterest worth the Investment?
You have likely been told that you need a Facebook page, Google+ page, Twitter profile, and countless other social media handles in order to attract as many potential customers as…
Read MoreWhat Does Facebook “Autofill” Mean For E-Commerce?
In a recent announcement, Facebook revealed that it had formed a partnership with e-commerce platform Ecwid. As a result, the 450,000 merchants of this online shopping solution can now take…
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