What is position zero, and why does it matter?
‘Position zero’ refers to featured snippets found at the top of Google’s search results page. Technically, featured snippets are not the first organic results of a search query. The featured…
Read MoreWhy is SEO so vital for your business?
As a business owner, you will have a basic understanding of key digital marketing methods. One important part of online marketing you may have come across is SEO. Standing for…
Read MorePPC vs. SEO: which is the best search marketing method for your website?
PPC and SEO are the two best options you have if you want to boost traffic through search engines. Though their end goal is the same, their approaches and techniques…
Read More3 Predictions on SEO’s Future
Although the basics of SEO will remain the same, it will have to adapt to the ever-changing environment. Businesses that want to stay relevant in the future must take note…
Read MoreVoice search. Are you ready?
Once, a directory with an endless list of company addresses and phone numbers could easily rank #1 in Google. Now, the websites at the top are filled with high-quality interactive…
Read MoreDon’t fall victim: protect your site against negative SEO
What is negative SEO Negative SEO is basically the reverse on regular search engine optimisation. It is a malicious black hat practice that uses SEO techniques to de-rank web pages…
Read MoreThree web design attributes that affect SEO
Search engine optimisation usually comes after the website has been developed. However, what you may not realise is that SEO needs to be built into the web development process from…
Read MoreTop 4 technical SEO tips to grow website traffic
Your website could be pretty and your content may be great, but without technical SEO, you’re missing out on a huge chunk of traffic that you just can’t afford to…
Read MoreWhy SEO is key to the success of comparison websites
A web infrastructure that is SEO optimised, solid and search-engine friendly is key to the success of any business, and this includes comparison websites as well. Customers look for products…
Read MoreCommon SEO practices that hinder rather than help
Regardless of how technologically savvy you are, anyone who manages a website will be aware of the importance of SEO, or Search Engine Optimisation. This is an incredibly effective way…
Read More