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SEO content writing tips

Content is critical to all SEO strategies today. Textual content enables Google and other search engines to understand your site. It also excites, educates, and persuades website visitors too. So, with that in mind, read on to discover some helpful SEO content writing tips.

Embrace action words

Can you remember old English classes about action words? Well, who knew that they would come in handy one day? Active verbs (e.g ‘call us today’ and ‘speak to us now’) are pivotal because they create engaging experiences for your visitors. On the other side, passive verbs will make your content less engaging, dragging it down.

Don’t overcomplicate it

One of the biggest mistakes that people make when it comes to SEO content is overcomplicating things. You should keep things simple. After all, the Internet is all about convenience, and if people have to think too hard about your text, you know they are going to look somewhere else.

Provide value

This is where a lot of e-stores and businesses are going wrong today. They produce content simply for the sake of producing it. The text they put together is designed for search engines, and not for their potential consumer base. An example of this would be a piece of text littered with keyphrases. This is a big mistake. Not only are search engines wiser to these tactics today, but no shopper wants marketing copy. So, instead, figure out what your prospects are seeking from your website, and then provide it.

Research the competition

Finally, you should research other businesses in your industry to find out how they are going about their online marketing efforts. You should never copy their efforts, but you can take inspiration from them. Yes, it’s likely you will end up covering similar topics as your competitors. However, it is your ability to relate your points, your voice, and your expertise that are going to set you apart.

Hopefully, you now feel more prepared when it comes to writing content for SEO purposes. However, if you are worried about this side of your business, don’t be! Why not give us a call today to find out more about how we can handle all of this for you?

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