3 of 2018’s biggest SEO trends affecting Manchester businesses
Search engine optimisation is always developing and always changing, and 2018 has seen some specific changes that businesses throughout Manchester will need to be aware of if they’re going to provide the best possible experience for their customers. Here’s a quick run-down of what 2018 has seen so far.
You’ve doubtless noticed how nobody can seemingly go a few minutes at a time without checking their phone, this is a trend which has had a noticeable impact on SEO and it’s not going to change for the foreseeable future. Crafting a mobile-friendly website is now a necessity for any business.
Your ability to cater to website traffic driven from mobile devices is a key factor to your business’ success, and SEO rankings from mobile searches are starting to become the dominant way for businesses to achieve wider recognition. As mobile devices grow more advanced, this trend will only continue.
Voice search SEO
Going hand in hand with the consistent development of mobile traffic is the rise in voice searches. It stands to reason that customers are always driven by convenience, and there’s no greater convenience than being able to tell your phone what you want to search for rather than having to type it.
Therefore, search engine optimisation catered to the specific necessities of voice searches has been one of 2018’s biggest SEO trends and it’s only going to develop further as we head into 2019. It’s something you need to be well aware of and make sure you’re prepared for.
User experience is King
It may not be a brand new trend for this year, but it’s important to remember that a positive user experience is still at the forefront of what you need to be considering. Customer time is the most valuable commodity you have, and wasting it will drive them away before you can blink.
Fortunately, what you need to do to avoid this is simple. You need a clean, concise website that is communicative and easy to navigate. Ultimately, remember that your website is a tool to deliver your goods and services to your Manchester customers, and a good tool must work reliably.
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