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Great SEO tips for your Manchester business

Attracting local customers to your Manchester business becomes much easier when you utilise location-based keywords, like Manchester plumber or Salford hairdressers. When your site is optimised by location, you will see improved search engine rankings for your Manchester-based business and an enhanced online performance.

The following tips should help your business increase reach within your locality:

Location-based SEO for Manchester

Consideration of SEO is important for businesses of any size, and location-based SEO helps target local consumers and companies more accurately. It’s possible to take control of the business information that’s displayed by Google when you set up a Google My Business account and this is quite simple. You just need to upload your location, website link, contact information and opening hours and your Google My Business listing will begin to appear within rich snippets targeting local consumers.

Adding location-based content to your website is another activity that will drive additional traffic to your site. Ideally, add a separate page for each location you want to target, although, if time is limited, you could simply set up one page detailing all the locations you offer your services. Once your location-specific pages are in place, add them to your Google My Business listing, so customers can find your site even more easily.

Gain consumer trust

Good reviews and other types of user-generated content will also enhance the search engine profile of your site and give added consumer trust. Encouraging your customers to leave reviews of your service or products via your website or an email campaign will pay dividends over the long term.

Contact online directories

Another way to improve search engine rankings and increase visits to your site is to add your business to a variety of online directories and ensure your NAP (name, address, phone) listings are correct in any directories where your company is currently listed. Search engines cross reference NAP information each time searches are performed, so any increased directory listings will enhance performance in local search results.

Get in touch today

Epic New Media is an online marketing agency, providing SEO and optimisation services to help increase the visibility of online businesses. Contact us to learn more.

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