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How to generate new SEO content ideas

They say content is king, and this is most certainly the case when it comes to SEO. However, the content you provide, especially on your blog and social media channels, needs to be original, engaging and add value in order to be effective. One of the biggest problems a lot of companies face is coming up with new topics and ideas. So, how do you go about content idea generation? Here are some useful suggestions…

1. Regularly communicate with your audience 

This is the first thing you should do to get content ideas. Listen to your audience in order to find out what they really want. You can do this in many different ways, from engaging with them on social media and using analytical tools to report on their interests, to conducting surveys and quizzes.

2. Build an idea repository

As soon as you have an idea, you should jot it down and store these in a repository so you can go back to it at a later date. After all, ideas tend to pop up at the most random of times.

3. Make the most of free tools 

There are lots of content idea generators available online today. Of course, some of them are virtually useless, but there are some good examples, for example, Hubspot’s Blog Ideas Generator is pretty good. You can also use Google’s free tools as well, such as Keyword Planner, Suggest, and Trends.

4. Brainstorm with your team frequently 

You and your team should get together on a regular basis to brainstorm ideas. After all, you have no doubt heard the saying that two heads are better than one. When you are feeling stuck, brainstorming is a great way to come up with ideas. Once you have got one idea, you tend to find that it has a snowball effect and you end up with lots of brilliant suggestions. Include team members from a variety of experience levels and backgrounds.

5. Consume relevant information

Make sure you are up to date with what is going on in your industry so you can use this to create relevant content. But it doesn’t even need to be stories related to your industry – simply reacting to topical news stories that might be important to your brand, product or customer can add a new dimension to your blog and even attract a wider audience.

If you use the five suggestions mentioned above, you should have no trouble coming up with fresh SEO content ideas.

If you are interested in boosting your SEO efforts, then get in touch with Epic New Media today!

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