SEO tips for 2020
As we move forward into 2020, SEO is going to continue being pivotal for any business with a presence on the internet. But there are a few developments in the world of SEO that define how we put our content out there. These are some of the key points you should bear in mind when optimising your content for 2020 SEO.
Maintaining a local focus
Businesses often like to stretch their net as far as it can go across the UK, but Google has been putting a growing emphasis on local services. For example, if the bulk of your users were based in Liverpool and Manchester, then you need to have a solid understanding of their wants and need and how you can make your site more intuitive based on those needs.
Reviews
You want recognition for your brand to spread like wildfire. Online word-of-mouth is a good way to go achieve this. Make sure that you are providing your customers with an avenue for online feedback as that same feedback is going to be vital in building up site circulation and drawing in new clients.
Videos
They say that a picture tells a thousand words. So imagine how many a video will tell. When you have users visiting your website, you don’t want them to just scan through the page in all of five seconds. You need to keep them on your website for as long as possible, such as by watching a video, increasing the ‘dwell time’. You’ll also be increasing the number of click rates.
Voice integration
Perhaps one of the most fascinating upcoming trends for 2020, vocal searches have seen steady growth in popularity over the years. In fact, 99firms reported that by the time 2020 comes rolling round, 50% of all online searches will be voice-based and this will go hand-in-hand with another SEO technique, long term keywords. Sometimes, we need to stretch our query out into a near sentence and rather than type the query out, we prefer to voice it over the phone.
It’s an exciting time to be putting SEO at the heart of your website. But just like the human heart, it helps everything else related to your business to circulate much more fluently.