Why your company needs to use a seasonal SEO strategy
Once your business has the perfect website, there are a number of different ways that you can try and maximise revenue. One of the most common and easily actionable ways of doing this is through the use of SEO strategies. SEO, or search engine optimisation, is a way of using keywords throughout your website to help your traffic grow organically. Search engine algorithms pick up on these keywords in your content and use search queries from users to rank the return results accordingly. As such, websites need to have a great SEO strategy to help them get more visitors to their page.
Equally, it is important to remember that SEO strategies must remain dynamic to match the changing needs and wants of customers, and one of the best ways to do this is by adopting a seasonal SEO strategy. Our experts at Epic New Media know exactly why this is:
1. Keywords are often events-based
Every season has different holidays and events that are associated with it, and these are likely to feature in the searches people make. As such, you should update the content of your website accordingly to match these search changes. For example, people are much more likely to search for ‘Christmas gifts’ rather than just ‘gifts’ during winter.
2. Market trends change
Most producers work to a spring/summer and autumn/winter catalogue, and the keywords they attribute to these new products also need to be reflected in your website strategy. Therefore, when new styles and products are released, your website should feature these to keep up with the market overall, while also investigating and utilising any new keywords that are trending, such as ‘fall’ or ‘autumnal’.
3. Revise your products
Along with descriptive keywords, the actual products people will be searching for will change on a seasonal basis – far fewer people will be searching for sandals in winter, for example. By changing and updating your products to meet the needs of your customers through effective SEO, you can be sure that you will be capitalising on the changing seasons.
At Epic New Media, we pride ourselves on offering businesses bespoke and tailored website design and SEO services. For more information, please contact us today.