Articles by Craig Tennant
SEO tips for 2020
As we move forward into 2020, SEO is going to continue being pivotal for any business with a presence on the internet. But there are a few developments in the…
Read MorePPC and SEO: The perfect partnership for a bootstrapped business?
With the rise of digital media, it’s never been easier or faster to start a business. In just a few clicks on a website, you can have a fully-fledged limited…
Read MoreHow to restore your reputation online with SEO
The internet can be a negative place and individuals or rival businesses may seek to damage your online reputation. A reliable online presence is essential, so should you find your…
Read MoreFive easy ways of improving your website’s conversion rate
It’s one thing to get customers to visit your site, and another to convert the traffic into sales. Conversion rate optimisation (CRO) is an essential area of focus on e-commerce…
Read MoreWhat is ‘Near Me’ searching?
If you follow the latest search engine optimisation trends, you’ll know that local SEO has become increasingly popular in recent months. Indeed, all businesses can benefit from enhancing their search…
Read MoreWhat is position zero, and why does it matter?
‘Position zero’ refers to featured snippets found at the top of Google’s search results page. Technically, featured snippets are not the first organic results of a search query. The featured…
Read MoreWhat is PPC and who is it for?
Some businesses have heard of PPC, but regardless of whether you are here to learn more about it, or if you simply want to grow your business through marketing then…
Read MoreWhy is SEO so vital for your business?
As a business owner, you will have a basic understanding of key digital marketing methods. One important part of online marketing you may have come across is SEO. Standing for…
Read MorePPC vs. SEO: which is the best search marketing method for your website?
PPC and SEO are the two best options you have if you want to boost traffic through search engines. Though their end goal is the same, their approaches and techniques…
Read More3 Predictions on SEO’s Future
Although the basics of SEO will remain the same, it will have to adapt to the ever-changing environment. Businesses that want to stay relevant in the future must take note…
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