Articles by Daniel Reilly
Think like a Media Company and Nail Content Marketing
Content marketing remains something of a taboo because it has been used inappropriately on many occasions and has been known to backfire when done irresponsibly. But this does not mean…
Read MoreThe Importance of Case Studies on your Website
Even though there are numerous types of content you can produce for marketing purposes, case studies are often overlooked. These days, content marketing usually consists of blog posts or feature…
Read MoreFive Emails from Brands that Inspire Marketing Automation
Triggered emails – communications that are sent based on a certain activity from a customer – can be a great way to deliver the right content at just the right…
Read MoreThe Best Big Brand Reactions to THAT Luis Suarez Bite
The sport of football is unrivalled in its ability to evoke passion and strong responses among fans and there is no greater advertising and marketing opportunity than the World Cup.…
Read More10 Tips to Power your E-Mail Marketing
The sheer volume of marketing e-mails that the average person receives weekly means it is increasingly difficult for companies to be noticed. We have pulled together 10 great tips that…
Read MoreIs Personalisation the Key to Email Marketing Success?
It seems perfectly natural these days to receive marketing emails that address us by our first names or congratulate us on our birthday, but this level of personalisation must be…
Read MoreWhat Makes a Video Go Viral?
As simple as it may seem there is no magic formula for creating a video that will go viral. Skateboarding dogs and talking cats to funny takes on music videos…
Read MoreThe Low-Down on Facebook’s Website Custom Audiences
If you have a business website and you’re marketing your products and services on Facebook but aren’t making use of WCA (Website Custom Audiences), you’re missing a trick. With Facebook Website Custom…
Read MoreTips to Create Successful Facebook News Feed Ads
Facebook in itself is very straightforward to use and has become such an integral part of our everyday lives that we think nothing of navigating the site, even when timelines…
Read More6 PPC Tools for Keyword and Competitor Analysis
It isn’t a simple task creating the perfect pay-per-click campaign. In fact, marketers can spend years trying to tune their strategies to a point where they’re as good as they’re…
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