Articles by Ian Leadbetter
3 Editorial Calendar Tools every Content Team Needs
If you have a company blog but you struggle to publish content consistently, you‘re not alone. One of the biggest challenges a business faces is producing enough content and this…
Read MoreQuick Tips to Optimise your PPC Campaigns
The traditional mindset of implementing a paid search campaign begins with determining which keywords to target. As successful as this strategy can be, though, a more modern mindset is to…
Read More4 Brands that are Rocking Micro-Video
Reading articles at the start of the new year about marketing trends revealed one thing – micro-video is supposed to be huge this year. In 2013, services like Vine and…
Read MoreTips for SMEs to Manage their Online Reputation
The potential and power of the Internet can be incredibly far-reaching, especially when it comes to your brand’s reputation. It only takes one piece of negative press, an ill-advised social…
Read More5 Essential Tips for Corporate Blogging
A study conducted by Hubspot in 2009 discovered that SMEs with a corporate blog received 55% more visitors or traffic to their sites than those that didn‘t, and that SMEs…
Read MoreDoes your Brand need a Tumblr Page?
One of the most confusing concepts in the world for SMEs is Tumblr. Brands are told from the start of a web strategy that they need to blog and create…
Read More5 WordPress Plugins to Optimise your Content Effectively
If you are a WordPress user, then your website likely uses a variety of different plugins to perform different functions. Whether you want to manage e-mail marketing from within your…
Read MoreReputation Management and Google Suggest: Tips for Marketers
Have you ever begun to type a keyword into Google, only for the search engine to finish what you‘re looking for before you‘ve written it? That‘s Google Suggest working. Google…
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