How User-Generated Content Benefits Brands and Consumers
Of all the things the rise of social media has done, allowing users to voice their opinions to the wider world, and direct to the brands they interact with, is…
Read MoreHow Long Should a Blog Post Really Be?
For anyone involved in SEO, marketing or content creation, the question of how long a blog post should be is the industry equivalent of âhow long is a piece of string?â…
Read MoreWorld Cup Content Marketing Tactics from Adidas that your Brand can Follow
Football aside, the 2014Â FIFAÂ World Cup was a lesson in marketing and advertising that all brands can learn from, no matter what their area of business or how small they are.…
Read MoreFive Awesome Interactive Infographics for your Inspiration
Infographics have become big business over the past few years. Far from a few nice-looking pictures, they are now beautiful things of digital illustration and can be a key tool…
Read MoreThink like a Media Company and Nail Content Marketing
Content marketing remains something of a taboo because it has been used inappropriately on many occasions and has been known to backfire when done irresponsibly. But this does not mean…
Read MoreThe Importance of Case Studies on your Website
Even though there are numerous types of content you can produce for marketing purposes, case studies are often overlooked. These days, content marketing usually consists of blog posts or feature…
Read MoreIs There a Formula for the Perfect Headline?
In the world of print media sub-editors often hone their skills for years coming up with a snappy, witty and succinct headline that perfectly captures the article and fits in…
Read MoreHow to Integrate Authorship on your Website
As we have previously looked at, authorship has several potential benefits that any brand or business can capitalise on. Even though it has little impact on SEO, having an authorâs name and picture…
Read More5 Top Tips for Successful Infographics
Infographics are one of the most engaging formats of content a business can create. Successful marketers such as Neil Patel, co-founder of Crazy Egg and Hello Bar, swear by infographics…
Read More3 Reasons your Business Should Invest in Quora
If youâre looking to broaden your online visibility, Quora is a great place to invest some time. Quora is one of the most underrated and underused tools at the…
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