Rich Snippets and Structured Data Explained
Search is on the brink of a major transformation and one of the biggest changes we are seeing right now involves the way we see search results. For example, have…
Read MoreThe Importance of Good Above-The-Fold Design
Although the term ‘above-the-fold’ originated in the newspaper industry, it is critically important for web designers and developers. This ever-present and popular phrase refers to content in the top half…
Read MoreHow to make your Website Faster
Website speed is directly linked to search engine performance and conversion performance. Slow loading websites alienate visitors and reduce engagement. A study carried out by KISSmetrics discovered that a…
Read More8 WordPress Plugins You’d Be Immensely Foolish To Not Be Using
WordPress is easily the largest and most popular blogging platform on the planet. Not just because it‘s super easy to use, but also because it can be installed and ready…
Read MoreOn-site SEO – An Early Case Study Proving Its Effectiveness
People often largely underestimate the true power and effectiveness of some simple on-site optimisation when it comes to performing SEO for a client. I have always understood and appreciated…
Read MoreThe Nofollow Attribute Explained
What is the nofollow attribute? The nofollow attribute provides a way for website owners to let search engines, most notably Google, know whether they should follow a link or pass…
Read More12 Steps to Successful SEO Copywriting
Writing great content is hard enough without having to bare SEO in mind so as to benefit from better rankings in the search engines. Fortunately, we have a great…
Read MoreUnderstand SEO (a little) in 6 Questions
SEO, an acronym for Search Engine Optimisation, is one of those things that a lot of people simply can‘t get their heads around and maybe never will. I thought…
Read More6 Causes of a High Bounce Rate
One of the more frustrating and costly things for most websites is a high bounce rate. Bounce rate is a measurement based on the number of visitors that land on…
Read MoreLink Diversity – The Key to Success in Google
I started learning about SEO in 2005, and back then it was extremely easy to rank a website as Google‘s defence against SPAM, PageRank manipulation and link schemes was extremely…
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