Why SaaS Companies Need Full Funnel Marketing
Marketing a SaaS business isn’t easy. It’s not like you’re selling a one-off product. SaaS means you’re building a recurring revenue model, managing subscriptions, and trying to keep churn low.…
Read More5 Ways to Generate More Leads for Solicitors
Legal services have lots of competitors and so it’s important to ensure lead generation remains consistent. With digital channels dominating, the traditional methods of lead generation simply aren’t enough. This…
Read More3 social media practices that can help boost SEO
SEO and social media marketing are interconnected strategies. Both are inbound and organic strategies that aim to build an identity that’s appealing and attracts visitors naturally. Since your social media…
Read MoreThe Global Rise of Snapchat
Snapchat is still something of a small-player in social networking for brands, but it is hugely popular among individuals. The photo messaging application was developed by two Stanford University students…
Read MoreWhy You Should be Using LinkedIn in Your Marketing
If you’re involved in marketing at any level you will know the importance of utilising all the tools at your fingertips to get the right messages, to the right prospects,…
Read MoreMarketing on Pinterest – How to do it Right
Pinterest remains something of a lesser-known social networking site, particularly among brands. Marketers have only recently begun to embrace the site for their communication needs, which inevitably means that there…
Read MoreThe Best Big Brand Reactions to THAT Luis Suarez Bite
The sport of football is unrivalled in its ability to evoke passion and strong responses among fans and there is no greater advertising and marketing opportunity than the World Cup.…
Read MoreEssential Tips for Live-Tweeting your Event
Live-tweeting seems like a simple enough thing to do, but doing it well requires a considerable amount of preparation. There are all sorts of things you must consider when tweeting…
Read MoreThe Best Animated GIFs on Twitter so far from Brands
Now that it is happened it seems incredible that it didn’t happen sooner, but Twitter has finally made animated GIFs uploadable and shareable direct through its iOS and Android apps. Previously,…
Read MoreThe Low-Down on Facebook’s Website Custom Audiences
If you have a business website and you’re marketing your products and services on Facebook but aren’t making use of WCA (Website Custom Audiences), you’re missing a trick. With Facebook Website Custom…
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