How to improve your e-commerce PPC campaign
Being an e-commerce website can be difficult with the likes of Amazon and eBay potentially competing with you. PPC (Pay-Per-Click) is an effective and efficient way of generating sales and attracting new customers. But how can you boost your company’s e-commerce PPC campaign so that the business can reach its true potential? Here are our […]
Read MoreGoogle takes on fake news with latest algorithm
Google have released a new update which is designed to tackle the uprising of fake news and spam pages. Known as the Google Fred Algorithm, the update is a reaction to allegations that Google had been spreading false news and statements. Due to the nature of its search engine which allows for snippets, certain featured […]
Read MoreHow to get more conversions on mobile
How often have you gone to your phone instead of your laptop to purchase something online? Or to even just look something up? Our smart phones are our pocket laptops and our speed dial to everything and anything. Which is why it’s important to recognise the conversions happening on those little screens. Mobile e-commerce may […]
Read MoreWhy seasonality matters in your search engine marketing
When you are utilising search engine marketing to promote your business, one of the key factors to consider is seasonality. We all know of particular businesses which enjoy a surge in sales or even suffer a drop in trading during specific times of the year. For example, a shop which sells school uniforms generally does […]
Read MoreCommon Misconceptions of SEO
Strong SEO for your company’s website can be the difference between being lost within Google or Bing and ending up as the highest-ranking organisation on page one. But it’s very easy to misread SEO which can have negative consequences, so we have detailed five of the biggest SEO misconceptions below. 1. Too many keywords is […]
Read More5 plugins that will make your website more secure
With the prevalence of hackers and spammers, as well as the possibility of losing data from your site in a manner of different ways, it is more important than ever to make sure that your site is as secure as possible. When a website is compromised it can affect a company in a number of different […]
Read MoreHow long does it take to rank in search engines?
They say that if you want to hide a dead body, the best place to do it is in page two of Google search results. Therefore, getting to the top of the search rankings for a chosen key word search remains the dream ticket. For many smaller businesses, the immediate goal is to get ranked […]
Read MoreWhat is an SSL Certificate and Why Do You Need it?
An SSL certificate is essential for both your website and its security, and if you’re unsure what one is or how it could affect you – read on. SSL stands for Secure Sockets Layer and an SSL certificate creates a secure connection between a client and a server. The certificate uses two keys to encrypt […]
Read MoreCould Video be the Key to Boosting your SEO?
When it comes to increasing online exposure through SEO, there are an abundance of techniques and tactics at your disposal. But have you ever considered using video to boost your position on Google, Bing or Yahoo!? If not, then you could be missing out on extensive audience numbers. According to Cisco’s 2014 Visual Networking Index, […]
Read MoreA 5-step guide to creating the perfect meta description
Some people don’t think meta descriptions are very important, while others will simply use the first paragraph of a page’s copy, but you’d be surprise at how much difference they can make. After all, the purpose of meta descriptions is to get visitors to click your link on Google. Therefore, if you fail to give […]
Read More