5 Ways To Improve Your Conversion Rate
For marketers, conversions can be seen as a Holy Grail. In a sphere where return on investment is sometimes hard to track, conversions are the proof in the pudding that a campaign has hit its target audience. But how best to direct visitors on the path to becoming customers? In this blog, we take a […]
Read More5 Ways Live Chat Boosts On-site Conversion
It’s not uncommon now to visit a website and be greeted by a live chat window. There’s good reason – nearly 50% of online consumers have claimed that having their queries addressed whilst browsing and purchasing is one of the most important features a website can offer. A whopping 91% of those who tried live […]
Read MoreThe Benefits of a Google Shopping Campaign
The chances are at some point, you have typed a specific product into the Google search behemoth and been presented with a Google Shopping Campaign of some sort or another. You know, the boxes and images at the top of the search window that look something similar to this?: But what exactly are they, and […]
Read MoreWhat are AMP pages and how can you benefit from them?
In the past couple of years, you may have come across a ripple in the proverbial online marketing pond caused by AMP pages. Working around a similar principle to that of Facebook’s Instant Articles, this innovative project pioneered by giants Google and Twitter cottons on to the power of mobile internet browsing. Since October of […]
Read MoreWhat are rich snippets and how can you use them?
You may have come across the term “rich snippets”, but you may be unsure about what they involve. We’re here to tell you! Rich snippets are essentially a website preview. Created by Google in 2009, rich snippets sit below search engine results while providing a quick sample of that site’s content. It acts as a […]
Read MoreA guide to AdWords Quality Score
As important as it is to know about Google AdWords and how to use them within business, it’s equally as vital to understand the significance of Google AdWords Quality Score. Quality Score pretty much explains itself; it is Google’s method of rating the quality and the relevance of keywords which you are using for your website […]
Read More4 tips to take your website global
For prospering and ambitious businesses that are looking to engage in international business, a key factor in their overseas expansion plans will be to have a website that has a global reach and can build up a worldwide target audience. But what steps can you take in order for your company’s website to go global? […]
Read MoreHow to improve your e-commerce PPC campaign
Being an e-commerce website can be difficult with the likes of Amazon and eBay potentially competing with you. PPC (Pay-Per-Click) is an effective and efficient way of generating sales and attracting new customers. But how can you boost your company’s e-commerce PPC campaign so that the business can reach its true potential? Here are our […]
Read MoreGoogle takes on fake news with latest algorithm
Google have released a new update which is designed to tackle the uprising of fake news and spam pages. Known as the Google Fred Algorithm, the update is a reaction to allegations that Google had been spreading false news and statements. Due to the nature of its search engine which allows for snippets, certain featured […]
Read MoreHow to get more conversions on mobile
How often have you gone to your phone instead of your laptop to purchase something online? Or to even just look something up? Our smart phones are our pocket laptops and our speed dial to everything and anything. Which is why it’s important to recognise the conversions happening on those little screens. Mobile e-commerce may […]
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