6 myths surrounding SEO that aren’t true
There are all sorts of things said about SEO (search engine optimisation), much of which stems from the fact that no-one knows the full extent of the algorithms used by the search engines to determine ranking. Somehow, when you are designing and optimising your site, you have to get to the bottom of what is fact and […]
Read MoreThe link between payment methods and conversion rates
When setting up your online store you will have had a myriad payment options to choose from – PayPal, Skrill, WorldPay, SagePay and Google Wallet are just a few, all allowing you to accept the major credit and debit cards like MasterCard, Maestro and Visa. You probably compared all the merchant fees, the user experience […]
Read MoreThe latest Google update explained
Google releases updates to its search engine algorithms more often than many people realise. Searchers probably do not notice a difference, but for website owners the changes can play havoc with their rankings on the results pages. It is therefore important that any business with a website stays abreast of the latest developments in search […]
Read MoreHow to use your existing content to improve SEO
Everyone knows that content is king when it comes to creating an interesting, engaging website that is great for visitors and SEO, but too often website owners forget about all the existing content they have and concentrate only on creating new pieces. This could mean they are missing out on some important content marketing opportunities. An […]
Read MoreFive website design trends that shaped 2014 web design
Design trends will always come and go no matter what the arena, and when it comes to web design it is no different. The development of the world wide web over the past few years, not to mention the changes in how and where we access the internet, have had a massive impact on the […]
Read MoreDisavow Generator – A New Tool to Disavow Your Bad Links
We’ve just launched a disavow generator that will make it easy for you to create, correctly format and submit a Disavow file to Google so that you can let them know about any bad links that may be affecting your site’s performance in their search results. It can save you a lot of time. Why should you […]
Read More12 SEO trends and predictions for 2015
The world of search engine optimisation (SEO) is always changing. Google and other search engines regularly update their algorithms to determine how the bots that crawl our sites will see important factors, and sometimes marketing tactics fall out of favour or new techniques become widely used. All of which means that it can be tricky […]
Read More7 SEO predictions for 2015
Search engine optimisation (SEO) has come a long way since the days of stuffing vaguely relevant keywords into every available whitespace on your web page and buying links to your site wherever you could get your hands on them. With the evolution of the world wide web, Google developments and more savvy searchers, SEO is an incredibly […]
Read More5 alternative marketing methods to SEO
You may think that SEO is the be-all and end-all when it comes to online marketing options, but actually there are many others things you could, and should, be doing to promote your online presence. Getting traffic to your site can be done in a variety of ways and it pays to explore several of them – […]
Read MorePageRank Sculpting Explained
What is PageRank Sculpting? PageRank Sculpting is the method, or act, of quite specifically controlling the flow of PageRank through a website by telling Google not to follow certain links or pages. It’s a great way of keeping more weight on the pages that matter rather than allowing it to flow to pages that you don’t […]
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