The 3 keys to creating a content strategy for your blog
A lot of business owners will have experience with blogging, which is one of the finest ways to publish brand opinion and get relevant and engaging content to customers. But while it's all of that plus much more, it's important to consider that there's more to building up a successful company blog than simply […]
Read MoreDon’t forget about your user experience. It’s vital to your online presence.
Site speed Website speed is important for two key reasons: 1. It’ll affect your user’s experience directly, and; 2. It’ll affect your performance in the search engines directly. On the first point, Smashing Magazine redesigned their website to be much, much faster – around 400-500 milliseconds faster – and this dramatically […]
Read MoreBuilding links can harm your SEO efforts.
If you are building links to your website, or you have a search marketing agency building links for you, stop what you/them are doing. Building links can harm your SEO efforts, and especially so if links are the main focus of your SEO efforts. You see, the search engines use lots and lots of factors […]
Read MoreBasic SEO is still pivotal to your website’s success
The search engines might have changed dramatically these past few years, but basic SEO is still pivotal to your website’s success. If you own a website that’s not performing as well as it should be in the search engines, a lack of basic SEO may be the issue – and if it is, that’s nothing […]
Read More5 common ways to get ideas for your blog (and 5 additional, genius ways)
It is easy to get article ideas for your business blog, no matter its audience. You might not think it is, but the tools for doing so are right at your fingertips. Here’s 5 common ways that business owners just like you discover story ideas to captivate their audience: 1.Research what competitors are writing, or […]
Read More​What is content crowdsourcing, and can it benefit your business?
The internet is made from content. Without content, the internet would not exist. Similarly, your online presence, marketing, PR, branding, and sales techniques rely solely on content to function. As content becomes more and more prevalent for businesses, what with the search engines rewarding the brands who create high quality content for their visitors and […]
Read More​The 6 easiest SEO mistakes to make (and how to fix them)
Search engine optimisation (SEO) is a complex thing and getting to grips with it can take a lot of time and effort. And like anything you do in regard to online marketing there are things you could get right, and things you could get wrong. You have to keep up to date with the latest […]
Read MoreIs it worth targeting Bing, Yahoo, and other search engines?
When we talk about search engine optimisation (SEO) we often automatically refer to the Google search engine as it is the most widely known and used. There are other search engines too – Bing and Yahoo! being the two biggest competitors – so is it necessary to optimise your pages for their bots (and human […]
Read More​Embracing a Data-Driven Approach to Content Marketing
“Content is king” is the mantra of many a website manager and online marketer, but it is much more than a simple catch-all phrase. The real trick is to go beyond the realms of good content and delve into what makes for great content that influences, engages, drives repeat custom, strengthens relationships and develops the […]
Read More​Refining a content marketing strategy, for search
The main purpose of content marketing is to attract prospective customers or retain existing clientele and provide them with something relevant, useful and valuable. By doing so, it can change or enhance their browsing behaviour and purchasing decisions, which should result in greater business prosperity. These days, the majority of consumers are becoming increasingly disillusioned […]
Read More