Articles by Ian Leadbetter
Why You Should be Using LinkedIn in Your Marketing
If you’re involved in marketing at any level you will know the importance of utilising all the tools at your fingertips to get the right messages, to the right prospects,…
Read MoreThe Importance of Following Your Google Quality Score in PPC
Quality Scores for individual keywords in your AdWords account can help you assess how your PPC efforts are performing. But to really get to the bottom of any issues that arise you…
Read MoreMarketing on Pinterest – How to do it Right
Pinterest remains something of a lesser-known social networking site, particularly among brands. Marketers have only recently begun to embrace the site for their communication needs, which inevitably means that there…
Read MoreWhy is Magento the Best E-Commerce Platform?
E-commerce has become the norm for all sorts of businesses, and in many industries it is almost a necessity to have an online shop these days. Brands that do not…
Read MoreFive Awesome Interactive Infographics for your Inspiration
Infographics have become big business over the past few years. Far from a few nice-looking pictures, they are now beautiful things of digital illustration and can be a key tool…
Read MoreWhat You Must Know About What Google is Looking For
Google has a very structured, albeit somewhat secretive, way of generating search results for given keywords and phrases. Websites that are considered to be the most relevant and useful appear…
Read MoreHow to Boost Remarketing Success
As a business owner or marketing head you don’t like to think that people are coming to your site but then leaving without making a purchase or even interacting with…
Read MoreEpic New Media Win Digital Company of the Year at COLBA 2014
Epic New Media are delighted to have won the Digital Company of the Year at the City of Liverpool Business Awards event held by Downtown Liverpool in Business at Sefton…
Read MoreIs There a Formula for the Perfect Headline?
In the world of print media sub-editors often hone their skills for years coming up with a snappy, witty and succinct headline that perfectly captures the article and fits in…
Read MoreDo You Make These Common E-Mail Marketing Mistakes?
Are you getting conversions with your email marketing campaigns? Do you get positive feedback from customers from your mail outs, or just a slow handclap? It could be that, over…
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