How Coronavirus is Affecting Search Engine Marketing?
The Coronavirus pandemic has changed everyone’s day-to-day lives and it has put a squeeze on businesses. The outbreak has shifted consumer behaviour and greatly impacted operations of businesses across the…
Read More5 Ways To Improve Your Conversion Rate
For marketers, conversions can be seen as a Holy Grail. In a sphere where return on investment is sometimes hard to track, conversions are the proof in the pudding that…
Read More5 Ways Live Chat Boosts On-site Conversion
It’s not uncommon now to visit a website and be greeted by a live chat window. There’s good reason – nearly 50% of online consumers have claimed that having their…
Read MoreWhat is an SSL Certificate and Why Do You Need it?
An SSL certificate is essential for both your website and its security, and if you’re unsure what one is or how it could affect you – read on. SSL stands…
Read MoreWhat do Wilko and Quora share in common?
Budget hardware and homeware store Wilko and questions and answers platform Quora may at first glance be lightyears apart, but they do have one thing in common – their websites…
Read MoreThe Top 10 website analytics tools for digital marketers!
This post will give a top ten rundown of some highly influential web analytics tools that all digital marketers should know about and be using. Google Analytics http://www.google.com/analytics/ Considered by most…
Read MoreFive website design trends that shaped 2014 web design
Design trends will always come and go no matter what the arena, and when it comes to web design it is no different. The development of the world wide web…
Read MoreEmail Marketing Essentials for 2014
For many firms email marketing has become the second sibling to social media marketing, but by neglecting this massive market they could be missing out on many opportunities. Email marketing…
Read MoreHow Split Testing your CTA will Increase Conversions
A call to action (CTA) is an integral piece of any marketing strategy, whether you’re looking at landing pages, pop-up ads or email newsletters. This is the bit that is…
Read MoreHow to Boost Remarketing Success
As a business owner or marketing head you don’t like to think that people are coming to your site but then leaving without making a purchase or even interacting with…
Read More