What is PPC and who is it for?
Some businesses have heard of PPC, but regardless of whether you are here to learn more about it, or if you simply want to grow your business through marketing then…
Read MorePPC vs. SEO: which is the best search marketing method for your website?
PPC and SEO are the two best options you have if you want to boost traffic through search engines. Though their end goal is the same, their approaches and techniques…
Read MoreFive features that increase the CTR in PPC ads
Click-through rate (CTR) is the ratio of the number of actual clicks on a link to the total number of impressions. A high CTR is key to the success of…
Read MoreHow Google algorithm updates can affect SEO ranking
What is a Google algorithm update? Google updates its search and ranking algorithm hundreds of times every year. These are mostly minor tweaks to keep up with trends and maintain…
Read MoreBenefits of PPC advertising for small businesses
If you are just starting out in business, you are constantly looking for ways to expand your brand, reach new customers and of course, succeed in sales. PPC advertising is…
Read MoreCRO Tips – Easy ways to boost sales
Driving thousands of people to your website using good SEO and PPC is one thing, but when you get them where you need to convert them into customers too. A…
Read MoreTop tips for conversion rate optimisation
Marketing professionals often focus on getting traffic to the website, but in doing so they may be guilty of ignoring the interaction that they have from this point forward. Getting…
Read MoreThe importance of local SEO
If you are looking to improve your online visibility, locally focused SEO will give you a boost. Google is always working to improve the quality of its listings and thanks…
Read MoreThe Benefits of a Google Shopping Campaign
The chances are at some point, you have typed a specific product into the Google search behemoth and been presented with a Google Shopping Campaign of some sort or another.…
Read MoreA guide to AdWords Quality Score
As important as it is to know about Google AdWords and how to use them within business, it’s equally as vital to understand the significance of Google AdWords Quality Score. Quality…
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