5 Must-Know Things about CRO (Conversion Rate Optimisation)
Conversion rate optimisation (CRO) is where a website or landing page is created with the main goal of creating conversions from the visitors that come to it. This means that…
Read MoreWhat You Must Know About What Google is Looking For
Google has a very structured, albeit somewhat secretive, way of generating search results for given keywords and phrases. Websites that are considered to be the most relevant and useful appear…
Read More5 WordPress Plugins to Increase Visitor Engagement
Content is not about you or your brand – it‘s about your visitors. It is your visitors who will discover, read, and share your content and it is your visitors…
Read MoreCan a Website be Penalised by Google for Slow Site Speed?
Speed is of the essence online in a variety of different ways. First impressions count on websites and social media pages. If you don’t get off to a good start,…
Read MoreHow Important is Authorship to Search Engine Rankings?
In 2011, Google announced authorship markup support, a way to connect authors with their content. In the months that followed this announcement, speculation and rumours started to spread across the…
Read MoreRich Snippets and Structured Data Explained
Search is on the brink of a major transformation and one of the biggest changes we are seeing right now involves the way we see search results. For example, have…
Read MoreThe Importance of Good Above-The-Fold Design
Although the term ‘above-the-fold’ originated in the newspaper industry, it is critically important for web designers and developers. This ever-present and popular phrase refers to content in the top half…
Read MoreHow to make your Website Faster
Website speed is directly linked to search engine performance and conversion performance. Slow loading websites alienate visitors and reduce engagement. A study carried out by KISSmetrics discovered that a…
Read More8 WordPress Plugins You’d Be Immensely Foolish To Not Be Using
WordPress is easily the largest and most popular blogging platform on the planet. Not just because it‘s super easy to use, but also because it can be installed and ready…
Read MoreOn-site SEO – An Early Case Study Proving Its Effectiveness
People often largely underestimate the true power and effectiveness of some simple on-site optimisation when it comes to performing SEO for a client. I have always understood and appreciated…
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