The Low-Down on Facebook’s Website Custom Audiences
If you have a business website and youâre marketing your products and services on Facebook but arenât making use of WCA (Website Custom Audiences), youâre missing a trick. With Facebook Website Custom Audiences, you can reach out well beyond your core Facebook fans because in its most basic form, Website Custom Audiences is a tool for marketers […]
Read MoreUsing Animated GIFs in your Marketing
From captivating blog posts and informative case studies to enlightening inforgraphics and entertaining videos, the range of content possibilities is vast. But if youâve previously dismissed the idea of animated GIFs as an effective marketing medium or donât know much about this increasingly popular tool, then now is the time to recognise and realise their potential. […]
Read MoreTips to Create Successful Facebook News Feed Ads
Facebook in itself is very straightforward to use and has become such an integral part of our everyday lives that we think nothing of navigating the site, even when timelines and profile layouts change. But for companies who want to use Facebook as part of their advertising strategy some careful planning is required in order […]
Read MoreHow to Integrate Authorship on your Website
As we have previously looked at, authorship has several potential benefits that any brand or business can capitalise on. Even though it has little impact on SEO, having an authorâs name and picture along side search results can improve click-through rates, enhance brand reputation and help build a relationship of trust with Google. Linking your Google+ profile to […]
Read More6 PPC Tools for Keyword and Competitor Analysis
It isnât a simple task creating the perfect pay-per-click campaign. In fact, marketers can spend years trying to tune their strategies to a point where theyâre as good as theyâre going to get. The challenge PPC marketers face is that their competition is constantly changing and variations of keywords and new phrases are born which require a […]
Read More5 World Cup Ads that Nailed It
The 2014Â FIFAÂ World Cup is a perfect opportunity for marketers to piggy-back on the football hysteria and pick up extra sales. As with all massive sporting events these days only the brands that have paid large sums for the privilege of being named an official sponsor can directly reference the tournament in their advertisements, but others […]
Read More5 Top Tips for Successful Infographics
Infographics are one of the most engaging formats of content a business can create. Successful marketers such as Neil Patel, co-founder of Crazy Egg and Hello Bar, swear by infographics for their ability to get shared and achieve a huge level of exposure for the creator. But, whilst creating an infographic has been proven to […]
Read MoreWhat is IFTTT, anyway?
Are you using IFTTT? No? Youâre behind the curve and we all know you need to stay ahead of it. IFTTTonly arrived at the end of 2010, so it is still a relatively new service. But users have taken to it in droves, since it saves a great deal of time and costs nothing. So what is […]
Read MoreWhat Can Businesses Do About Negative Online Reviews?
Who remembers the Amyâs Baking Company viral? In case you missed this classic example of how not to handle negative online reviews, hereâs a quick recap, and some great lessons we learned. Amyâs Baking Company Meltdown If youâre going to appear on a high visibility platform, such as Kitchen Nightmares, you really need to get […]
Read More3 Reasons your Business Should Invest in Quora
If youâre looking to broaden your online visibility, Quora is a great place to invest some time. Quora is one of the most underrated and underused tools at the disposal of business owners. It is a Q&A community that is all about building authority in a specific area and building relationships by answering questions […]
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