Is Personalisation the Key to Email Marketing Success?
It seems perfectly natural these days to receive marketing emails that address us by our first names or congratulate us on our birthday, but this level of personalisation must be…
Read MoreHow to Bounce Back from your Negative Online Reputation
The internet is our most open and accessible media which is fantastic for allowing people to speak their minds and comment on the things that matter to them, but for…
Read MoreWhat Makes a Video Go Viral?
As simple as it may seem there is no magic formula for creating a video that will go viral. Skateboarding dogs and talking cats to funny takes on music videos…
Read MoreThe Best Animated GIFs on Twitter so far from Brands
Now that it is happened it seems incredible that it didn’t happen sooner, but Twitter has finally made animated GIFs uploadable and shareable direct through its iOS and Android apps. Previously,…
Read MoreThe Low-Down on Facebook’s Website Custom Audiences
If you have a business website and you’re marketing your products and services on Facebook but aren’t making use of WCA (Website Custom Audiences), you’re missing a trick. With Facebook Website Custom…
Read MoreUsing Animated GIFs in your Marketing
From captivating blog posts and informative case studies to enlightening inforgraphics and entertaining videos, the range of content possibilities is vast. But if you’ve previously dismissed the idea of animated GIFs…
Read MoreTips to Create Successful Facebook News Feed Ads
Facebook in itself is very straightforward to use and has become such an integral part of our everyday lives that we think nothing of navigating the site, even when timelines…
Read MoreHow to Integrate Authorship on your Website
As we have previously looked at, authorship has several potential benefits that any brand or business can capitalise on. Even though it has little impact on SEO, having an author’s name and picture…
Read More6 PPC Tools for Keyword and Competitor Analysis
It isn’t a simple task creating the perfect pay-per-click campaign. In fact, marketers can spend years trying to tune their strategies to a point where they’re as good as they’re…
Read More5 World Cup Ads that Nailed It
The 2014Â FIFAÂ World Cup is a perfect opportunity for marketers to piggy-back on the football hysteria and pick up extra sales. As with all massive sporting events these days only the…
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