5 alternative marketing methods to SEO
You may think that SEO is the be-all and end-all when it comes to online marketing options, but actually there are many others things you could, and should, be doing to promote…
Read MorePageRank Sculpting Explained
What is PageRank Sculpting? PageRank Sculpting is the method, or act, of quite specifically controlling the flow of PageRank through a website by telling Google not to follow certain links or…
Read MoreEssential SEO Stats to Monitor Website Performance
There are all sorts of ways you can analyse your website, and the one you probably hear about most is SEO (search engine optimisation). Good SEO is the backbone of any website and should…
Read MoreHow Important is PageRank in 2014?
PageRank relates to the number of links that point to your website and was developed by Google owners Larry Page and Sergey Brin. It is one part of the complex…
Read MoreWhat Are Long-Tail Keywords and How Do I Target Them?
You are probably aware of which keywords are relevant and performing the best for your site, but have you branched out into long-tail keywords? These are the longer, more specific…
Read MoreThe Most Important Ranking Factors for Websites in 2014
Google and other search engines often update their algorithms, meaning different factors may assist or hamper in your efforts to get to the top of the natural ranking pages. The…
Read MoreIs it Worth Switching to HTTPS for SEO?
Last month google revealed on its Webmaster Central Blog that HTTPS is now being used as a ranking signal. It explained that the decisions was made in recognition of security and the…
Read MoreWhat’s the Difference Between an Algorithmic Penalty and Manual Penalty from Google?
Google regularly updates its search bot algorithms, and for the most part the details of these changes are not known. But what is known is the effect they have on…
Read More5 Must-Know Things about CRO (Conversion Rate Optimisation)
Conversion rate optimisation (CRO) is where a website or landing page is created with the main goal of creating conversions from the visitors that come to it. This means that…
Read MoreWhat You Must Know About What Google is Looking For
Google has a very structured, albeit somewhat secretive, way of generating search results for given keywords and phrases. Websites that are considered to be the most relevant and useful appear…
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