The Importance of Following Your Google Quality Score in PPC
Quality Scores for individual keywords in your AdWords account can help you assess how your PPC efforts are performing. But to really get to the bottom of any issues that arise you…
Read More5 Must-Know Things about CRO (Conversion Rate Optimisation)
Conversion rate optimisation (CRO) is where a website or landing page is created with the main goal of creating conversions from the visitors that come to it. This means that…
Read MoreMarketing on Pinterest – How to do it Right
Pinterest remains something of a lesser-known social networking site, particularly among brands. Marketers have only recently begun to embrace the site for their communication needs, which inevitably means that there…
Read MoreHow Long Should a Blog Post Really Be?
For anyone involved in SEO, marketing or content creation, the question of how long a blog post should be is the industry equivalent of “how long is a piece of string?”…
Read MoreWhy is Magento the Best E-Commerce Platform?
E-commerce has become the norm for all sorts of businesses, and in many industries it is almost a necessity to have an online shop these days. Brands that do not…
Read MoreWorld Cup Content Marketing Tactics from Adidas that your Brand can Follow
Football aside, the 2014 FIFA World Cup was a lesson in marketing and advertising that all brands can learn from, no matter what their area of business or how small they are.…
Read MoreFive Awesome Interactive Infographics for your Inspiration
Infographics have become big business over the past few years. Far from a few nice-looking pictures, they are now beautiful things of digital illustration and can be a key tool…
Read MoreCommon Pay-Per-Click Misconceptions that Companies Make
It’s a commonly used marketing tactic among most firms these days, but there are still many misconceptions and misunderstandings about Pay-Per-Click. Here are the most common ones and how you…
Read MoreWhat You Must Know About What Google is Looking For
Google has a very structured, albeit somewhat secretive, way of generating search results for given keywords and phrases. Websites that are considered to be the most relevant and useful appear…
Read MoreThink like a Media Company and Nail Content Marketing
Content marketing remains something of a taboo because it has been used inappropriately on many occasions and has been known to backfire when done irresponsibly. But this does not mean…
Read More