PPC

Should I be focusing on SEO AND PPC?

People used to say that pay-per-click was the short-term solution to traffic, while search engine optimisation was the long-term solution. Perhaps, people still do. But a shift in the type…

​PPC and SEO are best combined together

Pay-per-click and search engine optimisation are often thought of as two very different online strategies, which they are. But, many companies only go for one or the other, most usually…

5 Copywriting Tips for Better PPC Click-Through-Rates

“Content is king” remains a valid phrase whatever it is you are offering or selling online. In pay-per-click )PPC) advertising, where you have very limited space in which to entice…

Five Reasons you should Bid on your Brand Name in PPC

Pay-per-click (PPC) is an exact science and it takes time, and a dedicated expert, to understand what are the right tactics for your company. Tiny tweaks can give you massive…

The Importance of Following Your Google Quality Score in PPC

Quality Scores for individual keywords in your AdWords account can help you assess how your PPC efforts are performing. But to really get to the bottom of any issues that arise you…

Common Pay-Per-Click Misconceptions that Companies Make

It’s a commonly used marketing tactic among most firms these days, but there are still many misconceptions and misunderstandings about Pay-Per-Click. Here are the most common ones and how you…

6 PPC Tools for Keyword and Competitor Analysis

It isn’t a simple task creating the perfect pay-per-click campaign. In fact, marketers can spend years trying to tune their strategies to a point where they’re as good as they’re…

Quick Tips to Optimise your PPC Campaigns

The traditional mindset of implementing a paid search campaign begins with determining which keywords to target. As successful as this strategy can be, though, a more modern mindset is to…

3 Powerful PPC Tips for 2014

2014 is now well under way, but you would be surprised just how many marketers haven‘t gotten around to streamlining their PPC (pay-per-click) campaigns yet. Many of the PPC tactics…

How AdWords Bidding Works [Infographic]