Is it Worth Switching to HTTPS for SEO?
Last month google revealed on its Webmaster Central Blog that HTTPS is now being used as a ranking signal. It explained that the decisions was made in recognition of security and the…
Read MoreThe Secrets Behind Red Bull’s Content Marketing Success
Red Bull is at the height of the game in all sorts of arenas, from Formula 1 to energy beverages. And when it comes to marketing, their dedication, expertise and…
Read MoreFive Reasons you should Bid on your Brand Name in PPC
Pay-per-click (PPC) is an exact science and it takes time, and a dedicated expert, to understand what are the right tactics for your company. Tiny tweaks can give you massive…
Read MoreHow Split Testing your CTA will Increase Conversions
A call to action (CTA) is an integral piece of any marketing strategy, whether you’re looking at landing pages, pop-up ads or email newsletters. This is the bit that is…
Read More5 Ways to Improve your Corporate Blog
A corporate blog can be an excellent way to engage with customers, build your brand and shout about your expertise and reputation. It can also help to bring in more…
Read MoreTop Tips for Outreach Success
Outreach strategies, or, to put it another way, reaching out to your targets and customers, are an essential part of SEO activity. With Google algorithm updates like Penguin and Panda changing the…
Read MoreThe Global Rise of Snapchat
Snapchat is still something of a small-player in social networking for brands, but it is hugely popular among individuals. The photo messaging application was developed by two Stanford University students…
Read MoreHow User-Generated Content Benefits Brands and Consumers
Of all the things the rise of social media has done, allowing users to voice their opinions to the wider world, and direct to the brands they interact with, is…
Read MoreWhy You Should be Using LinkedIn in Your Marketing
If you’re involved in marketing at any level you will know the importance of utilising all the tools at your fingertips to get the right messages, to the right prospects,…
Read MoreWhat’s the Difference Between an Algorithmic Penalty and Manual Penalty from Google?
Google regularly updates its search bot algorithms, and for the most part the details of these changes are not known. But what is known is the effect they have on…
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