8 WordPress Plugins You’d Be Immensely Foolish To Not Be Using

WordPress is easily the largest and most popular blogging platform on the planet. Not just because it‘s super easy to use, but also because it can be installed and ready for filling out with content within just a matter of minutes. It‘s ridiculously easy.   It‘s also hugely popular because of its support for plugins […]

Reputation Management and How It Can Help Your Business

If you own any sort of business and sell products or services, it‘s highly likely that you will, or maybe already have, bumped into a disgruntled ex-employee or customer / client who you just couldn‘t make happy no matter how hard you tried. There‘s just no pleasing everybody – that‘s the reality of business, unfortunately. […]

On-site SEO – An Early Case Study Proving Its Effectiveness

People often largely underestimate the true power and effectiveness of some simple on-site optimisation when it comes to performing SEO for a client.   I have always understood and appreciated the beauty of great on-site SEO. The small title tag tweaks, the addition of a nifty little breadcrumb or the reorganising of header tags as […]

The Nofollow Attribute Explained

What is the nofollow attribute? The nofollow attribute provides a way for website owners to let search engines, most notably Google, know whether they should follow a link or pass weight.   Before the nofollow attribute existed, a page-level meta tag (robots) was required to say “Hey, Google, follow all of the links on this […]

Effective Inbound Marketing: 5 Steps [Infographic]

Inbound Marketing is a form of marketing which focuses on bringing people to your website when they‘re ready to buy. Things such as content creation, search marketing and social media are all inbound marketing techniques that you should be utilising.

12 Steps to Successful SEO Copywriting

Writing great content is hard enough without having to bare SEO in mind so as to benefit from better rankings in the search engines.   Fortunately, we have a great 12-step guide to make things a little easier for you.   1. Identify Your Target Audience   The first step should be obvious (duh!).   […]

Understand SEO (a little) in 6 Questions

SEO, an acronym for Search Engine Optimisation, is one of those things that a lot of people simply can‘t get their heads around and maybe never will.   I thought I would take this opportunity to answer some of the most common questions I see asked online, and hopefully provide the answers to some of […]

How AdWords Bidding Works [Infographic]

6 Causes of a High Bounce Rate

One of the more frustrating and costly things for most websites is a high bounce rate. Bounce rate is a measurement based on the number of visitors that land on pages of your website and leave without moving on to other pages before leaving. Although bounce rate isn‘t a direct indicator of success or failure, […]

The History of Web Design [Infographic]

Web Design has changed dramatically since the creation of the web back in 1989 by Sir Timothy Berners-Lee and continues to change and advance at a crazy rate.   The first web page EVER created was recently put back online at its original URL after many years of only preserved screenshots, which was originally hosted […]