Content Marketing is Similar to Playing Golf…
Bear with us on this one, as it will start to make sense once you read on. We accept they couldn’t be further apart in several different ways, but various…
Read MoreThe 3 keys to creating a content strategy for your blog
A lot of business owners will have experience with blogging, which is one of the finest ways to publish brand opinion and get relevant and engaging content to customers.…
Read More5 common ways to get ideas for your blog (and 5 additional, genius ways)
It is easy to get article ideas for your business blog, no matter its audience. You might not think it is, but the tools for doing so are right at…
Read More​Embracing a Data-Driven Approach to Content Marketing
“Content is king” is the mantra of many a website manager and online marketer, but it is much more than a simple catch-all phrase. The real trick is to go…
Read More​Refining a content marketing strategy, for search
The main purpose of content marketing is to attract prospective customers or retain existing clientele and provide them with something relevant, useful and valuable. By doing so, it can change…
Read More​How to use your existing content to improve SEO
Everyone knows that content is king when it comes to creating an interesting, engaging website that is great for visitors and SEO, but too often website owners forget about all the…
Read More5 Copywriting Tips for Better PPC Click-Through-Rates
“Content is king” remains a valid phrase whatever it is you are offering or selling online. In pay-per-click )PPC) advertising, where you have very limited space in which to entice…
Read MoreThe Secrets Behind Red Bull’s Content Marketing Success
Red Bull is at the height of the game in all sorts of arenas, from Formula 1 to energy beverages. And when it comes to marketing, their dedication, expertise and…
Read More5 Ways to Improve your Corporate Blog
A corporate blog can be an excellent way to engage with customers, build your brand and shout about your expertise and reputation. It can also help to bring in more…
Read MoreTop Tips for Outreach Success
Outreach strategies, or, to put it another way, reaching out to your targets and customers, are an essential part of SEO activity. With Google algorithm updates like Penguin and Panda changing the…
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