PageRank Sculpting Explained
What is PageRank Sculpting? PageRank Sculpting is the method, or act, of quite specifically controlling the flow of PageRank through a website by telling Google not to follow certain links or pages. It’s a great way of keeping more weight on the pages that matter rather than allowing it to flow to pages that you don’t […]
Read MoreEssential SEO Stats to Monitor Website Performance
There are all sorts of ways you can analyse your website, and the one you probably hear about most is SEO (search engine optimisation). Good SEO is the backbone of any website and should be considered a key priority along with great design and content. Site optimisation is nothing new – the original web masters were doing it long […]
Read MoreHow Important is PageRank in 2014?
PageRank relates to the number of links that point to your website and was developed by Google owners Larry Page and Sergey Brin. It is one part of the complex algorithms that Google uses to rank your site in the Search Engine Results Pages (SERPs) and is known as the oldest and most famous. As […]
Read MoreWhat Are Long-Tail Keywords and How Do I Target Them?
You are probably aware of which keywords are relevant and performing the best for your site, but have you branched out into long-tail keywords? These are the longer, more specific keyword phrases that people use when searching. Often, people will use a long-tail keyword when looking for something very specific they know the name of, […]
Read MoreEmail Marketing Essentials for 2014
For many firms email marketing has become the second sibling to social media marketing, but by neglecting this massive market they could be missing out on many opportunities. Email marketing should remain a key tactic in business marketing plans and can be an important part of building relationships and acquiring and retaining customers. Whether you […]
Read More5 Copywriting Tips for Better PPC Click-Through-Rates
“Content is king” remains a valid phrase whatever it is you are offering or selling online. In pay-per-click )PPC) advertising, where you have very limited space in which to entice browsers to your website, this is even more true. Writing a strong PPC ad with a restricted word count is tough – you need to get in […]
Read MoreThe Most Important Ranking Factors for Websites in 2014
Google and other search engines often update their algorithms, meaning different factors may assist or hamper in your efforts to get to the top of the natural ranking pages. The problem is that exactly what these factors are, or how they work together, is not always known! This means you must work on a variety […]
Read MoreIs it Worth Switching to HTTPS for SEO?
Last month google revealed on its Webmaster Central Blog that HTTPS is now being used as a ranking signal. It explained that the decisions was made in recognition of security and the fact that more and more webmasters are adopting HHTPs. But the post also pointed out that HTTPS will be a “lightweight signal” and affect less than 1% of […]
Read MoreThe Secrets Behind Red Bull’s Content Marketing Success
Red Bull is at the height of the game in all sorts of arenas, from Formula 1 to energy beverages. And when it comes to marketing, their dedication, expertise and creativity shines through. Founder Dietrich Mateschitz summed it up when he said: “Red Bull is a media company that happens to sell energy drinks.” Many […]
Read MoreFive Reasons you should Bid on your Brand Name in PPC
Pay-per-click (PPC) is an exact science and it takes time, and a dedicated expert, to understand what are the right tactics for your company. Tiny tweaks can give you massive advantages over the competition, and it pays to know what your competitors are doing. But you must also ensure that you are not losing out […]
Read More