12 SEO trends and predictions for 2015
The world of search engine optimisation (SEO) is always changing. Google and other search engines regularly update their algorithms to determine how the bots that crawl our sites will see…
Read More7 SEO predictions for 2015
Search engine optimisation (SEO) has come a long way since the days of stuffing vaguely relevant keywords into every available whitespace on your web page and buying links to your…
Read More5 alternative marketing methods to SEO
You may think that SEO is the be-all and end-all when it comes to online marketing options, but actually there are many others things you could, and should, be doing to promote…
Read MorePageRank Sculpting Explained
What is PageRank Sculpting? PageRank Sculpting is the method, or act, of quite specifically controlling the flow of PageRank through a website by telling Google not to follow certain links or…
Read MoreEssential SEO Stats to Monitor Website Performance
There are all sorts of ways you can analyse your website, and the one you probably hear about most is SEO (search engine optimisation). Good SEO is the backbone of any website and should…
Read MoreHow Important is PageRank in 2014?
PageRank relates to the number of links that point to your website and was developed by Google owners Larry Page and Sergey Brin. It is one part of the complex…
Read MoreWhat Are Long-Tail Keywords and How Do I Target Them?
You are probably aware of which keywords are relevant and performing the best for your site, but have you branched out into long-tail keywords? These are the longer, more specific…
Read MoreEmail Marketing Essentials for 2014
For many firms email marketing has become the second sibling to social media marketing, but by neglecting this massive market they could be missing out on many opportunities. Email marketing…
Read More5 Copywriting Tips for Better PPC Click-Through-Rates
“Content is king” remains a valid phrase whatever it is you are offering or selling online. In pay-per-click )PPC) advertising, where you have very limited space in which to entice…
Read MoreThe Most Important Ranking Factors for Websites in 2014
Google and other search engines often update their algorithms, meaning different factors may assist or hamper in your efforts to get to the top of the natural ranking pages. The…
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