3 Editorial Calendar Tools every Content Team Needs
If you have a company blog but you struggle to publish content consistently, you‘re not alone. One of the biggest challenges a business faces is producing enough content and this…
Read MoreHow Important is Authorship to Search Engine Rankings?
In 2011, Google announced authorship markup support, a way to connect authors with their content. In the months that followed this announcement, speculation and rumours started to spread across the…
Read MoreQuick Tips to Optimise your PPC Campaigns
The traditional mindset of implementing a paid search campaign begins with determining which keywords to target. As successful as this strategy can be, though, a more modern mindset is to…
Read MoreRich Snippets and Structured Data Explained
Search is on the brink of a major transformation and one of the biggest changes we are seeing right now involves the way we see search results. For example, have…
Read More4 Brands that are Rocking Micro-Video
Reading articles at the start of the new year about marketing trends revealed one thing – micro-video is supposed to be huge this year. In 2013, services like Vine and…
Read MoreThe Importance of Good Above-The-Fold Design
Although the term ‘above-the-fold’ originated in the newspaper industry, it is critically important for web designers and developers. This ever-present and popular phrase refers to content in the top half…
Read MoreTips for SMEs to Manage their Online Reputation
The potential and power of the Internet can be incredibly far-reaching, especially when it comes to your brand’s reputation. It only takes one piece of negative press, an ill-advised social…
Read MoreHow to Improve your Landing Page Conversion
From attracting visitors and capturing leads to enhancing search engine visibility and improving reputations, there are numerous benefits for having plenty of landing pages on your website. However, the ultimate…
Read More5 Essential Tips for Corporate Blogging
A study conducted by Hubspot in 2009 discovered that SMEs with a corporate blog received 55% more visitors or traffic to their sites than those that didn‘t, and that SMEs…
Read More20 Content Marketing Statistics that’ll Rock your World
Content marketing is the process of creating and distributing content that brings value to and benefits the reader. The growth and interest in the content marketing industry has led to…
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